Ad's are everywhere! And advertisement agencies are becoming more creative each day, finding new ways to advertise in more places. For example, domains like youtube.com that now, unlike before, places ad's before the viewers selected clip. And hulu.com is a website that's main goal is to provide it's customers with as many television shows and movies at the comfort of one's home and now, unlike in the past, now interrupt's the viewers program with periodic ad's. Exactly what it's customer's tried to avoid. And something that we all are becoming more conditioned to, is product placement within television shows that cleverly place name brands like Coca-Cola and Cover Girl Cosmetics into an actors hand for all viewers to see.
Advertising constantly changes because advertisement agencies try to produce what their consumers want. For example, in a study conducted in 2006, tweens and teens were more likely to purchase a product if it was advertised by a celebrity, sports star, or movie star. But, recent studies, like a study conducted in 2010, shows that consumers aren't as stimulated by celebrities and aren't as willing to buy a product because it was advertised by a celebrity. The study also showed statistics that less than twelve percent of ad's using celebrities exceeded a ten percent lift of that product.
Today ad's are becoming more aesthetically creative for it's viewer's. Such as these ad's found by Pokkisan:
Fed Ex
GNC Weight Loss Supplement
Laser Hair Removal
Law Enforcement for Graffiti
Advertising constantly changes because advertisement agencies try to produce what their consumers want. For example, in a study conducted in 2006, tweens and teens were more likely to purchase a product if it was advertised by a celebrity, sports star, or movie star. But, recent studies, like a study conducted in 2010, shows that consumers aren't as stimulated by celebrities and aren't as willing to buy a product because it was advertised by a celebrity. The study also showed statistics that less than twelve percent of ad's using celebrities exceeded a ten percent lift of that product.
Today ad's are becoming more aesthetically creative for it's viewer's. Such as these ad's found by Pokkisan:
Fed Ex
GNC Weight Loss Supplement
Laser Hair Removal
Law Enforcement for Graffiti
Audiences today, are more likely to be persuaded to purchase a product through social networking. This means that not only social networking websites like Facebook and Twitter are loading their side bars with advertisements, but also through what their peers say. That's why websites and other tools are adding rating systems of their products that immediately place them on their profiles for all their friends to see. Companies are also creating profiles to update their "friends" about new and exciting products. Colleges are joining the band wagon and actually hiring individuals to solely control and operate their social networking sites. These individuals answer all students and future students questions and everyday post upcoming events and campus news.
It's funny if you think about how advertising influences our lives. Even if it seems to be a small impact in your life, it still impacts various decisions you make. And with the upcoming holidays, see how the influence of ad's and product placement influence your decisions on what holiday ham to buy, what gift card you buy for your sister, or even what coffee you buy for your relatives coming in from out of town.
I never really understood this notion until we talked about it in class. I was on my Facebook the other day, and I glanced at the sidebar full of ads. This gives new meaning to watch what you put on the internet! Once it is there, there is no taking it back. With the rise of the internet, advertisers can have an even tighter grasp on you!
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